Session Details

Small-Scale Fundraising and Activity-Driven Sponsorships

In this session, learn strategies to raise revenues through creative public space activation, concessions, rentals and events from Philadelphia’s Department of Parks and Recreation and Washington DC’s Congressional Cemetery.

Over the last ten years, Philadelphia Parks and Recreation has managed and expanded the department's revenue generating concessions, including cafes, food trucks, bike and boat rentals, a new aerial adventure course, and the wildly popular PARKS ON TAP traveling beer garden, raising over $10 million. They have also created the Oval, an annual transformation of an 8-acre parking lot into an annual park and beer garden with an array of free events and activities for several weeks each summer.

Washington, D.C.’s Historic Congressional Cemetery requires $1.1 million yearly income to maintain and preserve. In this session, you’ll learn about the cemetery’s multilayered approach that makes that possible. Williams will explain the creative methods and details for raising funds through their innovative dog walking program, Halloween tours, 5k races, gift shop, honey harvests, lecture series, Santa pics, wreath sales, and even hosting goat yoga. Examples and explanations of how HCC has doubled its income in just 5 years can be applied to almost any historic cemetery or historic site around the world.