Session Details

Small-Scale Fundraising and Activity-Driven Sponsorships

Over the last ten years, Philadelphia Parks and Recreation has managed and expanded the department's revenue generating concessions, including cafes, food trucks, bike and boat rentals, a new aerial adventure course, and the wildly popular PARKS ON TAP traveling beer garden, raising over $10 million. They have also created the Oval, an annual transformation of an 8-acre parking lot into an annual park and beer garden with an array of free events and activities for several weeks each summer.

In this session, learn strategies from two cities for securing grant funding to pilot short-term temporary interventions; leveraging concession funds and sponsor dollars to sustain the maintenance and programming of parks; creative programming for sponsor support; sponsor opportunities, like branded items or services; and collaborating with private industry innovators.