Cleveland Justis

Principal, MBA, PhD at The Potrero Group

Cleveland Justis is the founder and principal of the Potrero Group. An accomplished organizational leader in entrepreneurship and the environment for the past 25 years, Cleveland has worked and consulted widely with startups, businesses, nonprofits, foundations, and governmental organizations, including the National Park Service, Resources Legacy Fund, and Grand Canyon Conservancy.

His expertise spans strategic planning, business planning, board development, public/private partnerships, entrepreneurship, network analysis, and innovation. He currently teaches Social Entrepreneurship at UC Berkeley’s Haas School of Business.