Rebuild’s Community Engagement Playbook: A Toolkit for Philadelphia


Rebuild Philadelphia is a monumental investment in neighborhood parks, recreation centers, and libraries that will bring upgrades to more than 70 sites across the city. Made possible by the Philadelphia Beverage Tax, Rebuild will invest hundreds of millions of dollars in improving community facilities.

Central to Rebuild’s mission is community-informed design and development. To accomplish this mission and center the community in each project, Rebuild assembled a team of local designers to develop an innovative Playbook that provides resources and guidance for conducting outreach and community engagement on Rebuild’s behalf. This panel will guide participants through a how-to guide for developing a communications and community engagement plan tailored to a site to ensure the voice of residents who provide the on-the-ground ideas and insights necessary are at the core of any project.


  • Build skills for crafting an inclusive, equitable, creative, and fun community engagement strategy for park improvements
  • Learn about tools to create custom community engagement materials
  • Understand how to balance the tensions between ensuring consistency across community engagement opportunities and the need to tailor each strategy to best connect with the local community


Marisa Denker

Founder & CEO, Connect the Dots

Cara Ferrentino

Program Officer, William Penn Foundation

Amanda Colón-Smith

Community Engagement Director, Rebuild Philadelphia

Ashley DiCaro

Senior Associate, Interface Studio